Wesley English, M.A.

Quantitative Analyst / Research Methodologist

Slide – Max-Diff

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A slide depicting the results of a Mix-Diff scale from an online survey. Bar above the axis indicate more respondents picked that item as their most favorite than picked that item as their least favorite. The bars below the axis depict the opposite scenario. The numbers above / below the bars represent preference scores for each item (a weighted average normalized between 0 and 100).